BARILLA | Brand Identity
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As we embarked on the journey to re-envision the design concept for Barilla, our goal was twofold - to celebrate the brand's rich heritage while exploring the boundless potential of design in shaping its future. The revamped Barilla design seamlessly achieved this by blending vibrant colours and distinctive typography, effectively utilizing space to create a dynamic and rejuvenated visual identity. Captivating graphic elements strategically placed in the corners of the packaging added an extra layer of visual intrigue, creating an immersive and engaging experience for the audience. The design enhancements not only paid homage to Barilla's storied past but also emphasized the pivotal role of innovative design in propelling the brand forward, ensuring its continued relevance and appeal to a contemporary audience.
Project Objectives:
Reimagine Barilla's visual identity, drawing inspirationfrom its rich heritage while infusing it with a fresh and contemporary appeal.
Utilize vibrant colours, distinctive typography, andstrategic use of space to create a lively and rejuvenated packaging design.
Incorporate captivating graphic elements to enhance visualinterest and create an immersive brand experience.
Emphasize the transformative power of design in shaping the future of the brand and keeping it relevant for a modern audience.
Creative Approach:
Our creative approach involved a careful balance between honouringBarilla's tradition and embracing innovation. By delving into the brand'slegacy and exploring design trends that resonate with a modern audience, wesought to create a visual identity that bridges the gap between the past andthe future.
Visual Identity Elements:
Colour Palette:
We incorporated a vibrant and contemporary colour palette, representing a dynamic blend of the brand's heritage and the energy of the future.
Typography: Distinctive typography was employed to make a bold statement and create a sense of brand personality.
Graphic Elements: Captivating graphic elements were thoughtfully placed in the corners of the packaging, adding a touch of intrigue and playfulness.
Space Utilization: A strategic use of space allowed the design to breathe and ensured a balanced composition, creating visual harmony.
Visual Style:
The revamped Barilla design exudes vibrancy, energy, and atouch of nostalgia. The blending of vivid colours, distinctive typography, andcaptivating graphic elements elevates the visual experience, making it bothengaging and memorable.
Personal Insight:
As designers, the opportunity to reimagine Barilla's visualidentity was a truly exciting endeavour. We approached the project with a deepappreciation for the brand's heritage, infusing the design with contemporaryelements that connect with the modern consumer. By celebrating Barilla's legacywhile propelling it into the future through design innovation, we aimed tocreate a visual identity that would resonate with a diverse and dynamicaudience.
The revitalized Barilla design stands as a testament to thetransformative power of design in shaping a brand's future. By striking aharmonious balance between tradition and innovation, we not only paid homage tothe brand's rich history but also ensured its continued relevance and appeal inthe ever-evolving world of contemporary consumer preferences.
