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BLOODRED

Product Design & Branding
As the Art Director and Photographer for Bloodred, I shaped the brand's inclusive identity through cohesive visuals, marketing, and photography. As Art Director, I developed a bold color palette and graphics to reflect Bloodred's unapologetic attitude. In my Creative Director role, I crafted the overall narrative and marketing campaigns, collaborating with a diverse team to showcase the clothing line's versatility and celebrate individuality. As the Photographer, I captured Bloodred's essence in compelling images by choosing unique locations, dynamic atmospheres, and thoughtful compositions. Through these roles, I helped establish Bloodred as a trailblazing brand, championing inclusivity and self-expression in fashion.
Overview

As the Art Director and Photographer for Bloodred, I shaped the brand's inclusive identity through cohesive visuals, marketing, and photography. As Art Director, I developed a bold color palette and graphics to reflect Bloodred's unapologetic attitude. In my Creative Director role, I crafted the overall narrative and marketing campaigns, collaborating with a diverse team to showcase the clothing line's versatility and celebrate individuality. As the Photographer, I captured Bloodred's essence in compelling images by choosing unique locations, dynamic atmospheres, and thoughtful compositions. Through these roles, I helped establish Bloodred as a trailblazing brand, championing inclusivity and self-expression in fashion.

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Strategy:
Creative Direction/ Brand Identity
Client:
BLOODRED
Date:
2023

Art Director:

  • Developed a vibrant and bold colour palette, coupled with innovative graphics, that became emblematic of Bloodred's fearless attitude.
  • Merged visual elements into a cohesive identity that resonated with the brand's ethos, standing as a testament to the power of distinct visual language.

Creative Director:

  • Crafted the overarching narrative for Bloodred, translating it into impactful marketing campaigns that resonated with diverse audiences.
  • Collaborated with a dynamic team to spotlight the clothing line's versatility and uniqueness, celebrating individuality and self-expression.

Photographer:

  • Translated Bloodred's essence into captivating visuals by thoughtfully selecting locations, atmospheres, and compositions that amplified the brand's message.
  • Through imagery, breathed life into Bloodred's ethos, establishing an emotional connection with the audience and conveying the brand's groundbreaking stance.

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Visual Transformation:

‍The transformation of Bloodred's identity was visual poetry in motion. Each role I undertook contributed to weaving a tapestry of vibrant visuals that mirrored the brand's tenacity and authenticity.

Creative Approach:

‍My approach was rooted in merging boldness with inclusivity. I aimed to capture the spirit of Bloodred through visuals that resonated with those who dared to express themselves, while also appealing to a diverse range of fashion enthusiasts.

Impactful Imagery:

‍The imagery I captured was a testament to Bloodred's unapologetic ethos. Every image was meticulously curated to align with the brand's message, fostering a powerful connection with audiences.

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Serving as Art Director and Photographer for Bloodred was a journey of creative empowerment. I helped breathe life into the brand's identity by harmonizing visual elements with marketing narratives. This collective effort established Bloodred as a pioneering brand, championing self-expression and inclusivity in fashion.

Through these roles, I have had the privilege of contributing to Bloodred's trailblazing journey. By melding creativity with vision, I've played a pivotal role in setting the stage for a brand that dares to be different and unites individuals under a banner of empowerment. Bloodred's identity is a celebration of diversity and boldness, and I am proud to have played a key role in shaping its distinctive voice in the fashion landscape.

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