Bringing the digital to life
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How do you market a product that you can’t see or touch? This was the biotech company Metaphysiks’ question when they approached us for help while undertaking extensive funding rounds. With an astonishing product - a neuro-haptic material that could simulate human touch - the team wanted to show investors the endless medical, professional, and personal use cases of this scientific breakthrough, even when they couldn’t demonstrate it first-hand.
Storytelling: Without the ability to see or feel a product, I had to sell potential investors the story. Whether I was building their pitch deck or relaunching their website, every piece of content started on the foundations of selling the Metaphysiks dream.
A Face Lift: How do you illustrate the technological prowess of a passion product like Metaphysiks? A stunning website, of course. Inspired by the likes of Apple, I put my all into building a brand new website that denoted quality, technology, and some serious coolness.
Mindful Channel Exploration: With the knowledge that investors seek a reassuring presence, I undertook careful, measured multichannel marketing for Metaphysiks. This included setting up select social media channels and drip-feeding content that continued to tell that all-important story.
Metaphysiks now enters investment conversations, confident in their ability to showcase the capabilities of their product as an established brand. Through careful outreach and a remarkable brand uplift, we increased brand recognition in their key markets by 19% in just three months, along with a 38% increase in new followers on their social platform.