Nike x Offspring ‘‘Please Read First 2.0’’ Zine
.PNG)
For the second year in a row, Offspring and Nike united their creative forces to unveil Volume 2 of the thrilling ‘Please Read First’ zine series, a remarkable tribute to Air Max Day. With a focus on the rich history and heritage of Air Maxes, as the key graphic designer and copywriter, I spearheaded this project, infusing it with an irresistible allure that would captivate sneakerheads and design enthusiasts alike.
My Personal Insight:
As a devoted Swoosh enthusiast and sneakerhead, delving into the archives behind Nike's most vital innovation was a whole lot of fun for me. My personal investment in this project infused the zine with genuine enthusiasm, creating an authentic and enjoyable exploration of Air Max's legacy.
With Volume 2 of the 'Please Read First' zine series, I triumphantly delivered a remarkable collaboration that celebrated Air Max Day in style, leaving an indelible mark on sneaker enthusiasts worldwide.
Project Objectives:
Target Audience:
The zine was meticulously curated for sneaker enthusiasts, design aficionados, and anyone who yearns for an in-depth exploration of the iconic Air Max series. Both seasoned collectors and newcomers to the sneaker world were our audience, and the goal was to ignite a shared passion for Nike's legacy.
Creative Approach:
My creative vision for this zine revolved around a dynamic and visually arresting design that would effortlessly complement the compelling copy. By expertly weaving a seamless narrative, I took readers on an immersive journey through time, unravelling the fascinating evolution of Air Maxes and their indelible mark on culture.
