Preparing SG.GS for Global Expansion
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As SG.GS sought to stretch their network wings globally, they realised the need for a renewed image that resonated beyond borders. The ambition? A brand presence that echoed their unique value in APAC while maintaining a cohesive identity that could be recognised universally. Their aspirations were grand, but finding a balance between new aspirations and existing brand equity was a tightrope walk.
Visionary Strategy: I didn’t just jump into execution. First, I deep-dived into SG.GS's goals, positioning, and desired market personality. This foundation paved the way for every decision made thereafter.
Evolving the Brand: With respect to their established brand equity, I revamped their product marketing and messaging. This transformation was crucial in ensuring SG.GS’s brand continued to be robust, relevant, and resonant.
Visual Upgrade: I brought to life a fresh visual identity for SG.GS, giving them a contemporary facade without erasing their historical essence.
Digital Presence Overhaul: Beyond just aesthetics, I restructured their website and social media profiles to align with the revamped brand voice and vision.
