Dazed

Doja Cat: A bold vision brought to life through collaboration

problem

Doja Cat’s editorial feature for DAZED required precision and creativity. The challenge was to reflect her individuality while managing the moving parts of a complex production. We needed to: -Capture Doja’s evolving style and fearless energy -Curate wardrobe pieces that matched her eclectic personality -Ensure the photoshoot ran smoothly across creative teams -Build an editorial layout that aligned with her story and DAZED’s aesthetic

solution

As the second producer on the shoot, I supported the creative lead while owning key production responsibilities across styling, coordination and layout. Production & Styling -Curated high-impact wardrobe looks from brands including Arthur Avellano, Studio Pia, Tiffany & Co., Dilara Findikoglu and Off‑White -Coordinated with stylists, makeup artists, photographers and lighting crew to keep production on track -Assisted in creating set designs and adjusting lighting to suit the tone of each scene -Managed on-site logistics to ensure fluid wardrobe changes and clean shot transitions Editorial & Layout -Collaborated with the editorial team on visual hierarchy, grid structure and typography -Helped shape a cohesive magazine layout that balanced copy and imagery -Provided support in finessing the final magazine spread to maintain narrative flow

I helped shape Doja Cat’s editorial with DAZED, ensuring the shoot reflected her bold energy and visual identity—without compromising flow or creative integrity.

I focused on tight coordination working closely with the lead producer to align wardrobe, set design, timing and crew across the day’s shots. Every outfit had a purpose, chosen to reflect both Doja’s current energy and DAZED’s editorial standards.

During the shoot, I managed logistics while supporting the crew. I adjusted lighting setups, helped reposition scenes, and ensured the talent and team stayed focused and energised.

In post-production, I partnered with the editorial design team. I helped guide layout structure and text placement to ensure the final spread was clean, confident and on-brand.

impact
The finished feature was bold, cohesive and celebrated across DAZED’s digital and print platforms. The visuals captured Doja’s essence and the magazine layout delivered a balanced, high-impact experience.

Hair JARED HENDERSON, make-up LAUREL CHARLESTON, set design WAYNE DUBE, lighting NOAH BEYENE, photographic assistants WAYNE DUBE, DANI BASTIDAS, PAUL JEDWAB, styling assistants GLEN MBAN, ANDRA-AMELIA BUHAI,WAYNE DUBE, MANAVI DANG, ZOE MINARD-LIÉVAIN, LIZA HRACHOVA, KATIE DULIEU, set design assistant MITCHELL FENN, digital operator MAGNUS BERGQVIST, production DAY INTERNATIONAL

year

2023

timeframe

3 weeks

tools

Lightroom, Photoshop, Google Docs, InDesign