Hicomply

A challenger brand in cybersecurity compliance

00

problem

Hicomply, a UK-based cybersecurity compliance startup, was struggling to compete with established players like Vanta. Several challenges were blocking their growth: -Cost per lead was too high to scale -The existing website had poor UX and was difficult to update -The brand lacked clarity and stood out little in a crowded market -Product messaging was weak -Marketing operations were scattered, with no solid framework in place They needed sharper positioning, better tools, and a plan that could deliver sustainable growth.

solution

I tackled the core issues before launching any campaigns. Brand Positioning & Identity I clarified Hicomply’s position in the market and rebuilt their visual identity. The new brand signalled credibility, focus, and trust. Website Migration & Redesign I migrated the site to Webflow, giving the team more flexibility. Key changes included: -A restructured product architecture based on user needs -A new visual design optimised for conversion -More intuitive content layouts for faster iteration and testing Integrated Campaign Strategy I paired LinkedIn ads with targeted SEO and content efforts: -Created high-converting landing pages -Focused on lead quality, not just volume -Launched a lead-gen system with meaningful attribution GTM & Marketing Ops A scalable marketing engine was built from scratch: -A revenue-aligned GTM framework -Full HubSpot implementation for tracking and attribution -Operational workflows for consistent campaign delivery

From day one, I set out to reshape cyber compliance for startups and mid‑sized firms. I wanted to replace complex spreadsheets and manual processes with a single, efficient system. Auditors demanded clarity, teams needed automation, executives wanted proof of ROI. I built a platform that cuts through complexity and drives compliance forward.

I started by mapping the compliance journey—studying how teams managed ISO 27001, SOC 2 and GDPR. I spoke with IT and InfoSec staff and saw how spreadsheets slowed audit prep and updates.

I took charge of the brand and the platform design. I created a fresh identity that signals trust and authority. I then rebuilt the entire UI and UX from scratch, including the software dashboard. I designed clean dashboards and intuitive flows for policy management, risk monitoring, asset tracking and task automation.

I developed ready-to-use templates and real-time alerts. I layered automation—scheduled reviews, automatic task assignments and auditor-ready reports. I aimed to make compliance run almost on its own.

The results speak for themselves. Audit prep time fell by up to five times. Hundreds of companies hit 100 % pass rates. The experience is now both reliable and empowering.

year

2023

timeframe

4–6 months

tools

Webflow, Hubspot, Google, LinkedIn

category

Branding and Identity

01

I designed the interface to feel responsive and scalable, ensuring it looks great and works seamlessly across devices

02

Close‑up on the new UI: an intuitive compliance workflow displaying automatic task assignments and policy versioning in Hicomply’s rebuilt platform.

03

Side-by-side feature comparison table with clear icons and toggle options, guiding users through Essentials, Professional and Enterprise plans.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collaborate

.say hello

i'm open for freelance projects, feel free to email me to see how can we collaborate