Trafficguard

Digital marketing transformation that drives results

00

problem

TrafficGuard protects ad spend for global brands—but their own marketing performance didn’t reflect that. Key issues included: -Weak organic search presence limiting reach -A confusing site structure that slowed users down -Resource content scattered and underperforming -Low conversion from traffic to pipeline -An industry that shifts fast, requiring marketing to move faster

solution

I led a full digital transformation that restructured their web presence and rebuilt strategy from the ground up. Website Architecture & UX -Simplified the entire navigation to guide users toward product pages and lead-gen forms -Redesigned the resource hub as a high-converting content centre -Placed CTAs strategically throughout the site, tied to journey stages Content Strategy & SEO -Created content clusters around key topics like ad fraud, invalid traffic, and AI protection -Targeted high-intent keywords across each funnel stage -Integrated internal linking and structured metadata for better indexing Technical Optimisation -Fixed site-wide technical SEO issues -Improved speed and performance metrics across key pages -Audited and corrected crawl depth, mobile experience, and duplicate content Agile System -Built dashboards to track traffic, sessions, and conversion in real time -Established quarterly reviews aligned with sales goals -Enabled flexible content creation to respond to industry shifts

I rebuilt TrafficGuard’s digital marketing foundation to reflect their technical edge, making their site faster, clearer, and easier to discover in search.

The first step was structure. I mapped the core product journeys and rebuilt the navigation from scratch, making it simple for users to explore solutions or jump straight to resources.

Next came the content. I defined clear clusters tied to search intent, with articles, guides and explainer pages optimised for organic reach and designed to convert.

Technical work came next, clearing crawl issues, compressing assets, improving page speed and strengthening internal links.

The final layer was agility. I created a flexible content system and tied performance tracking to quarterly sales targets, ensuring the marketing engine could adapt fast.

impact
Within 3 months:

  • +93% in organic search traffic (YoY)

  • +76% in clicks (8.2K vs 4.65K)

  • +60% in impressions (588K vs 368K)

  • +10% in leads from organic

  • Dominating search visibility for core fraud prevention terms, including top placement in AI-powered tools like ChatGPT and Perplexity

TrafficGuard now ranks high, loads fast, and converts consistently.

year

2023

timeframe

30 days

tools

Webflow

category

Branding and Identity

01

Social media, promotional assets

02

Website screenshot, experimentation.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collaborate

.say hello

i'm open for freelance projects, feel free to email me to see how can we collaborate