Photography Assistant:

• Collaborated with Kittie Saunders to emphasize the avant-garde construction and innovative design elements of Miyake's pieces.
• Facilitated lighting setups and camera angles under Kittie's guidance, ensuring the collection's uniqueness was captured effectively.
• Attended to styling details, ensuring each garment was immaculately presented to resonate with Miyake's creative vision.

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Copywriter:

• Developed a narrative that harmonized with Kittie's visuals, articulating the minimalist yet impactful nature of the collection.
• Crafted text that echoed the balance between bold makeup and the collection's brilliance, capturing the striking equilibrium achieved in the campaign.
• Collaborated with the editorial and design teams to integrate composed copy seamlessly into the magazine feature.

Visual & Textual Fusion:

‍The magazine feature showcased a curated selection of standout images from the photoshoot, meticulously chosen to accentuate the collection's distinct attributes. Integrating my composed copy, the fusion of text and visuals created an immersive and sophisticated narrative.

Creative Approach:‍

My creative approach centered on translating Issey Miyake's vision into visuals and text that resonated with a discerning audience. Collaboration was key, ensuring every element complemented the other to convey a harmonious story.

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Final Outcome:

‍The resulting magazine feature was an alluring presentation of the 2022 Issey Miyake collection, exuding finesse and professionalism. Through my contributions, I played a pivotal role in conveying Miyake's unique vision to a discerning audience, achieving a remarkable synthesis of artistry and storytelling.

Personal Achievement:

‍Serving as Photography Assistant and Copywriter for the 2022 Issey Miyake campaign was a rewarding experience. By seamlessly fusing visuals and text, I contributed significantly to the campaign's success. The feature captured the collection's essence, effectively translating Miyake's artistic expression to an appreciative audience. This accomplishment underlines my commitment to presenting fashion as an art form that bridges creativity and communication.

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