STUSSY X SUN BUDDIES
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In my role as the art director, I had the honour of curating the visual narrative for the Stüssy x Sun Buddies collection – a collaboration that brought together the worlds of fashion and eyewear. The collection's exclusive sunglasses designs were poised to captivate fashion enthusiasts with their meticulous craftsmanship. Rooted in Sun Buddies' commitment to quality and style, the frames seamlessly integrated distinct colourways and patterns that paid homage to Stüssy's iconic aesthetic. The collaboration's attention to detail extended to the co-branded elements, seamlessly blending logos and signature motifs from both brands into a harmonious design.
Creative Approach:
My creative approach revolved around seamlessly merging the distinctive identities of Stüssy and Sun Buddies while accentuating their collective vision. I aimed to craft visuals that not only highlighted the craftsmanship of the sunglasses but also conveyed a sense of urban chic that resonates with fashion enthusiasts.
Personal Insight:
Being part of the art direction for this project was an exciting opportunity to merge two dynamic fashion worlds into a single narrative. I sought to visually harmonize the meticulous craftsmanship of the sunglasses with the urban chic vibes of streetwear. By thoughtfully selecting models and settings that represent the diverse fan base and broader fashion audience, I aimed to create a visual experience that resonates with fashion enthusiasts and reflects the collaboration's essence.
This campaign encapsulates the spirit of collaboration, uniting Stüssy and Sun Buddies under a single visual umbrella. Through this art direction, I aimed to create a visual story that celebrates the meticulous craftsmanship and vibrant aesthetics of the collection, delivering a campaign that stands as a testament to the seamless integration of fashion and eyewear.
Personal Insight:
Being the art director for this collection campaign was an exciting opportunity to merge two dynamic fashion worlds into a single narrative. I sought to visually harmonize the meticulous craftsmanship of the sunglasses with the urban chic vibes of streetwear. By thoughtfully selecting models and settings that represent the diverse fan base and broader fashion audience, I aimed to create a visual experience that resonates with fashion enthusiasts and reflects the collaboration's essence.
This campaign encapsulates the spirit of collaboration, uniting Stüssy and Sun Buddies under a single visual umbrella. Through this art direction, I aimed to create a visual story that celebrates the meticulous craftsmanship and vibrant aesthetics of the collection, delivering a campaign that stands as a testament to the seamless integration of fashion and eyewear.
